ZenniOptical.com have worked out ways of managing their prescription eyeglasses business to make savings large enough that they can now compete with the discount non-prescription stores. This has raised such interst that you can even see
Zenni on Fox TV. It will be interesting to see how this will affect the whole eyeglasses industry, as it now seems crazy to pay large sums for eyeglasses, when ZenniOptical.com have them for just a few dollars.